Comment author: Document 03 August 2013 05:47:47PM *  4 points [-]

I find it hard to come up with a deeper meaning for the original statement

"We don't automatically reflect on most things we do, even when spending money. Even lifelong practices can be shown as absurd with a moment's consideration from the right angle. In fact, we're so irrational that we'll pay a dollar for a bookmark!"

Comment author: earthian 05 August 2013 02:01:38PM *  1 point [-]
While I agree that people often make decisions without thinking them out, I think you are underestimating aesthetics. Aesthetics have phychological effects, and often people find better design structure estetically pleasing.