I’ve just been reading Luke’s “Crash Course in the Neuroscience of Human Motivation.” It is a useful text, although there are a few technical errors and a few bits of outdated information (see [1], updated information about one particular quibble in [2] and [3]).

There is one significant missing piece, however, which is of critical importance for our subject matter here on LW: the effect of attention on plasticity, including the plasticity of motivation. Since I don’t see any other texts addressing it directly (certainly not from a neuroscientific perspective), let’s cover the main idea here.

Summary for impatient readers: focus of attention physically determines which synapses in your brain get stronger, and which areas of your cortex physically grow in size. The implications of this provide direct guidance for alteration of behaviors and motivational patterns. This is used for this purpose extensively: for instance, many benefits of the Cognitive-Behavioral Therapy approach rely on this mechanism.

I – Attention and plasticity

To illustrate this properly, we need to define two terms. I’m guessing these are very familiar to most readers here, but let’s cover them briefly just in case.

First thing to keep in mind is the plasticity of cortical maps. In essence, particular functional areas of our brain can expand or shrink based on how often (and how intensely) they are used. A small amount of this growth is physical, as new axons grow, expanding the white matter; most of it happens by repurposing any less-used circuitry in the vicinity of the active area. For example, our sense of sight is processed by our visual cortex, which turns signals from our eyes into lines, shapes, colors and movement. In blind people, however, this part of the brain becomes invaded by other senses, and begins to process sensations like touch and hearing, such that they become significantly more sensitive than in sighted people. Similarly, in deaf people, auditory cortex (part of the brain that processes sounds) becomes adapted to process visual information and gather language cl

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