Is this just technophobia? Or am I missing something, and this really is a horrible, evil technology that should be avoided at all costs? [That's a rhetorical question -- I'd be surprised if even one LWian held that position]
You seem to underrate the amount of contra-contrasrism on Lesswrong. For most subjects you will find someone on Lesswrong that can take the other side of the debate.
I guess what I'm asking is, what are the psychological roots for the almost-unanimous aversion to this attempt at gathering and using information about what people want?
Take a look at the discussion about Transcendence. You will find a sentiment that a film isn't supposed to be judged by the amount of fun that reader have in the cinema but that the film is supposed to be judged on the way it frames the societal debate.
Pop culture is culture that optimised on short-term enjoyment and pleasing the audience. Serious fiction is supposed to be optimised for more noble goals.
Effective technology that focuses on giving people what they want by looking at what people read is technology that engages in what we label on Lesswrong as "wireheading".
Ugly things happen when you start to pay all journalists by the click instead of focusing on accurate reporting.
Nassim Taleb said on the subject: "Truck driver who read books don't want to read books that are written for truck drivers."
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I was stumblin and I found this article, which I think graphically does a great job of making a similar point (although that point wasn't its explicit intention).
All of the graphs except 'tautology' limit the number of worlds you could be in.