Picture of Eliezer in monk's robes (That is you, right?), stories about freemason-esque rituals, specific vocabulary with terms like, "the Bayesian conspiracy".
It's all tongue in cheek, and I enjoy it. But if you're trying to not look like a cult, then you're doing it wrong.
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Great post.
Here's some additional reading that supports your argument:
Distract yourself. You're more honest about your actions when you can't exert the mental energies necessary to rationalize your actions.
And the (subconcious) desire to avoid appearing hypocritical is a huge motivator.
I've noticed this in myself often. I faithfully watched LOST through the third season, explaining to my friends who had lost interest around the first season that it was, in fact, an awesome show. And then I realized it kind of sucked.