Am I right that services like Betterment and WealthFront are basically automating most of this? They offer automated investment in a mix of ETFs (of stocks and bonds) weighted to ones risk tolerance, which is rebalanced automatically, and bought/sold in the most tax efficient manner (all for a small fee).
I recently spent some time figuring out how I wanted do investing in the US, and settled on using Betterment. Using a service like theirs seems strictly better than doing it myself, and I haven't found any compelling arguments that finding a financial advisor would be worth the effort.
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The online services Betterment and WealthFront explicitly state they hold the efficient markets hypothesis is true and invest exclusively in broad-market index funds. I consider their approach to be an alternative to using Vanguard, which is to say, they offer an excellent service and many people would be well to use them, but I believe more optimal investing is possible. In my opinion it is not really possible to scale a market-inefficiency-exploiting strategy to the level that Betterment and WealthFront are after.
Yeah, I can imagine it's hard to take advantage of some of the inefficiencies you pointed out at that scale. Though they do invest in funds like Small-Cap ETFs because of the market inefficiency you pointed out.
This confuses me a little since the vast majority of the funds they invest in are Vanguard ETFs. Maybe you mean something more specific that I'm missing?