markette
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Can't assume google/facebook/twitter were successful because of a master plan that hinged on their name; their success doesn't strongly imply they were named well. Anecdotally, facebook was originally "The Facebook", google was originally "Googol", Twitter was once "twttr", and Apple was named on a whim when nothing could be decided on.
Bayesian is an alien word, I still remember wondering what it was when I first saw it. Repeating a word/name aloud is the recommended way to remember them on first impression, and memorability ...
"Applied Insight" [...] has the same initials as "Artificial Intelligence" which I'm not sure if it's a minus or a plus.
Can you imagine anyone's opinion being altered by such a thing? Its value rounds to zero (It's nonzero, but the smallest credit the human mind could give it is, I suspect, too much).
Forget cleverness for its own sake, optimize for the consequences.
someone reads "InSight", their brain says "oh, I get it, they combined insight and in sight. Their name is a pun." imagines suited marketing man. Where do you want to go for lunch?
Capturing that first thought and directing it somewhere useful is crucial
One obvious question: when is the name most important? When first heard; Introductions.
Some common names take the form of "[identifier] [word for a group]" or similar, eg: [Rationality] [Institute]
Use online thesauruses to find synonyms for good words, make long lists of words to combine. http://thesaurus.com
Google how to come up with good names, skim chapters in marketing textbooks for meta-ideas.
Don't react fast/naturally (eg: "the name Waterline is a clever meaningful in-group signal and sounds pretty."), ask yourself how your targe...
PM me if you want my opinion without revealing the name in public.