Thanks Alexandros, this was well articulated.
Beyond PageRank, I feel this pattern has applicability in many areas of everyday life, especially those related to large organizations, such as employers judging potential employees by the name of the university they attended...
So a person who goes to a prestigious school and games the system in order to graduate [without actually getting smarter] is something of a "spam worker." The OBP process is incentivizing earning a degree from a good school, and taking the emphasis off of getting smart.
I'd spent plenty of time thinking about SEO, and plenty of time thinking about people seeking prestige via academic institutions, but has never noticed the parallel.
...I have more written material on this subject, especially on possible methods of counteracting this effect...
I would be interested in hearing about those methods. I'm in the business of producing legitimate news (feel funny calling it "content"), and am unhappy with the amount of time I must spend making sure my website stays out of the false negative space.
Also, I wonder if the methods you have thought of would also apply to these parallel situations in society.
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I really like the concept of a 'spam worker'. That would make interview panels into 'spam worker filters'. :)
Since this article has done well, I will probably write down my thoughts on mitigation for a future article, but if you can't wait, the last section in the linked WebSci paper has most of the written text on mitigation I have. Unfortunately I don't have any advice for dealing with it as a content author, only from a system-wide perspective. Given the feedback here and new material I have explored since, there will probably be significant differences between that and the article here, but the core will probably remain in some form.
The methods I have in mind (namely, discarding singletons such as Google and working on distributing the logic and focusing on local rather than global judgments) can probably be applied to real-world institutions and governments, but I haven't spent nearly as much time thinking about this as I have the online counterparts, so there is still work to be done there.
Yessss - let me guess your not a specialist in HR are you? Google have a complex and reruitment and testing pocess but they have found that people that score worse are actualy better employees.