Comment author:AnnaSalamon
25 March 2009 02:27:31AM
16 points
[-]
Not by all mechanisms, at least. I practiced with IATs a few years ago and figured out how to mostly get whichever scores I wanted by priming myself. For example, I normally test as moderately prejudiced against African-Americans, but if I fix in my mind at the outset a full emotional picture of what I dislike about myself (I'm white), and tie this into a negative stereotype of white culture, and then think about a couple of particular African-Americans with whom I have positive associations, and tie this into a positive stereotype, and if I kind of keep these associations in mind through the test... I test as prejudiced in favor of African-Americans.
Isn't the priming effect something inherently useful in the IAT? I could see advertisers wanting to test the effectiveness of their ads based on this. You could also test to see which factors most greatly influenced a change in bias based on how the subjects were primed couldn't you? I mean I have at least one study I would want to do where priming vs. controls would be involved.
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Not by all mechanisms, at least. I practiced with IATs a few years ago and figured out how to mostly get whichever scores I wanted by priming myself. For example, I normally test as moderately prejudiced against African-Americans, but if I fix in my mind at the outset a full emotional picture of what I dislike about myself (I'm white), and tie this into a negative stereotype of white culture, and then think about a couple of particular African-Americans with whom I have positive associations, and tie this into a positive stereotype, and if I kind of keep these associations in mind through the test... I test as prejudiced in favor of African-Americans.
But the effects of priming wear off quickly.
Isn't the priming effect something inherently useful in the IAT? I could see advertisers wanting to test the effectiveness of their ads based on this. You could also test to see which factors most greatly influenced a change in bias based on how the subjects were primed couldn't you? I mean I have at least one study I would want to do where priming vs. controls would be involved.