We're punters, not quarterbacks.
Please note that LW is not only read by americans and a lot of people from other countries have no idea what a punter and quarterback actually do. I had to look it up(http://en.wikipedia.org/wiki/Punter_%28football%29) but even so I'm not sure if I get the point you are trying to make.
EDIT: Great article, btw!
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People complaining about the ad being anonymous: obviously, the first test for people applying is to work out what they're applying for. Emails should begin,
"Dear [name] of [company],"
I might be willing to negotiate with a guy who calls me up and claims he's kidnapped my girlfriend. I'd do just about anything to get her back safely. But If he asked me to pay for proof she was still alive, I'd start making funeral plans.
People who are serious about making a deal go out of their way to demonstrate they're acting in good faith. Withholding information and setting up hoops for prospects to jump through are not the actions of someone who expects a mutually beneficial arrangement.
If they're willing to impose this much on strangers, how do they treat their employees?