These six principles are true as far as they go, but I feel they're so weak so not to be very useful. I'd like to offer a more cynical view.
The article's goal is, more or less, to avoid being convinced of untrue things by motivated agents. This has a name: Defense Against the Dark Arts. And I feel like these six principles are about as effective in real life as taking the canonical DADA first year class and then going up against HPMOR Voldemort.
With today's information technology and globalization, we're all exposed to world-class Dark Arts practitioners. Not being vulnerable to Cialdini's principles might help defend you in an argument with your coworker. But it won't serve you well when doubting something you read in the news or in an FDA-endorsed study.
And whatever your coworker or your favorite blog was arguing probably derives from such a curated source to begin with. All arguments rest on factual beliefs - outside of math anyway - and most of us are very far from being able to verify the facts we believe. And your own prior beliefs need to be well supported, to avoid being rejected on the same basis.
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Never, in my opinion. Put every other human being on the tracks (excluding other close family members to keep this from being a Sophie's choice "would you rather..." game). The mother should still act to protect her child. I'm not joking.
You can post-facto rationalize this by valuing the kind of societies where mothers are ready to sacrifice their kids, and indeed encouraged to save another life, vs. the world where mothers simply always protect their kids no matter what.
But I don't think this is necessary -- you don't need to validate it on utilitarian grounds. Rather it is perfectly okay for one person to value some lives more than others. We shouldn't want to change this, IMHO. And I think the OP's question about donating 100% to charity, at the detriment of themselves, is symptomatic of the problems that arise from utilitarian thinking. After all if OP was not having internal conflict between internal morals and supposedly rational utilitarian thinking, he wouldn't have asked the question...
I think it's okay for one person to value some lives more than others, but not that much more. ("Okay" - not ideal in theory, maybe a good thing given other facts about reality, I wouldn't want to tear it down for multiple reasons.)
Btw, you say the mother should protect her child, but it's okay to value some lives more than others - these seem in conflict. Do you in fact think it's obligatory to value some lives more than others, or do you think the mother is permitted to protect her child, or?