What's built in, plausibly, are specific drives (to comfort a crying baby, to take a clear example) whose gratification overlaps what we're inclined to call good. But these specific drives don't congeal into a drive to do ethical good: "good" isn't a natural property.
Now, you could say that "doing good" is just a "far" view of gratifying these specific drives. But I don't think that's the way it's used when someone sets out to "do good," that is, when they're making "near" choices.
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"We run on corrupted hardware: our minds are composed of many modules, and the modules that evolved to make us seem impressive and gather allies are also evolved to subvert the ones holding our conscious beliefs. Even when we believe that we are working on something that may ultimately determine the fate of humanity, our signaling modules may hijack our goals so as to optimize for persuading outsiders that we are working on the goal, instead of optimizing for achieving the goal!"
I'm sorry, while I agree whole-heartedly with this assessment, your article is more of an interesting examination of this principle...than a solution, or even any new assessment. Understand that we are flawed, selfish creatures, is only the first step of many to getting anywhere, one that most of us will never get past.
I've never tried it myself, but to offer a solution to this mess, I think it would be interesting to examine the effect of Radical Honesty upon such problems.
Another way of putting it: when and where, exactly, is privacy justified?