Why doesn't it matter? The article you linked doesn't it seem to explain this aside from asserting that "Books are meant to be read, not written." Barthes himself appears to have thought the point of focusing on the reader's (or, in this case, viewer's) reaction rather than the author's intent was to promote ideological goals which I do not share-- "to refuse God and his hypostases, reason, science, the law." While God is not exactly popular on LessWrong and opinions on the law vary, science and reason are surely things we care about. Why endorse a theory of criticism whose purpose is to reject them?
Why doesn't it matter? The article you linked doesn't it seem to explain this aside from asserting that "Books are meant to be read, not written." Barthes himself appears to have thought the point of focusing on the reader's (or, in this case, viewer's) reaction rather than the author's intent was to promote ideological goals which I do not share-- "to refuse God and his hypostases, reason, science, the law." While God is not exactly popular on LessWrong and opinions on the law vary, science and reason are surely things we care about. Why endorse a theory of criticism whose purpose is to reject them?