Ironically, I suspect the "cultlike" problem is that LessWrong/SI's key claims lack falsifiability.
Friendly AI? In the far future.
Self-improvement? All mental self-improvement is suspected of being a cult, unless it trains a skill outsiders are confident they can measure.
If I have a program for teaching people math, outsiders feel they know how they can check my claims - either my graduates are good at math or not.
But if I have a program for "putting you in touch with your inner goddess", how are people going to check my claims? For all outsiders know I'm making people feel good, or feel good about me, without actually making them meaningfully better.
Unfortunately, the external falsifiability of LW/SI's merits is more like the second case than the first. Especially, I suspect, for people who aren't already big fans of mathematics, information theory, probability, and potential AI.
Organization claims to improve a skill anyone can easily check = school. Organization claims to improve a quality that outsiders don't even know how to measure = cult.
If and when LW/SI can headline more easily falsifiable claims, it will be less cultlike.
I don't know if this is an immediately solvable problem, outside of developing other aspects of LW/SI that are more obviously useful/impressive to outsiders, and/or developing a generation of LW/SI fans who are indeed "winners" as rationalists ideally would be.
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I don't think "Politics is hard mode" conveys the point.
Any mention of politics is a minefield of unintended triggers. In the "politics is the mind-killer" post Eliezer refers to the mind-killing properties politically charged examples have on any discussion, precisely because of these triggers. That's the reason that
political examples should not be used in a non-political discussion.
Just like any trigger-heavy example should not be used unless explicitly intended to trigger people. (I used it in one my posts for that purpose.)
TL;DR: the original meaning of "politics is the mind killer" is "avoid unintended triggers in your arguments".
Unfortunately, this slogan became a catch-all "boo! politics" attitude. Maybe what is needed is a post "How to discuss politics (race/gender/...) rationally". Unless one has been written already, though I came up empty after a cursory look.
A better slogan for that purpose might simply be "Politics makes for bad examples". Straight to the point. It needs explanation, just like the "mind-killer" slogan, but after the explanation it is easy to remember the reasoning behind it.