Here is one proposal:
http://blog.wired.com/business/2009/03/yes-we-plan-how.html
Their idea seems to be to combine a social networking site with facilities for coordinating action and a karma system. If it can be designed in such a way that signals are honest, karma is fair and the system becomes widely-used, I imagine it could be highly effective. On the other hand, Facebook and co. give free karma that's instantly visible to all your associates, so I fear it will be very difficult for the new site to invade the market.
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'Why would I need to demand evidence? My wife freely gives me evidence of her love, all the time!'
I had a similar discussion with a family member, about the existence of the Christian god, where I received that exact response. My wife was sitting right there. I responded with something along the lines of, "True, but my 'faith' in her love is already backed up by evidence, and besides, I have plenty of evidence that she exists. If there was evidence for God and evidence of His love, I would happily put faith in that too."
But I agree - it definitely caused me to pause to consider a tactful response.