Depends on who you're marketing the site to. Programmers would be satisfied by descriptive links or even plain urls. Have you ever seen werc in action?
On the other hand of the scale, you have websites like this that appeals to.. I dunno, this design annoys me but I guess it works otherwise the site wouldn't be there for almost two years I know it.
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Is the premise that modern sites do not take studies on aesthetics/usability/effectiveness into account even true? I've moved into web development over the past 8 months or so and I regularly search for topics such as "log in vs sign in," "ok cancel button placement" and "optimal web page navigation."
It seems to me that there is no shortage of studies, opinions and hard evidence on display regarding the (in)effectiveness of particular web design choices. Granted not every google hit is going to cite a formal study, but a surprising amount do. Googling the above over the past ten minutes or so has given me references to a study on optimal text layout, a study on label placement/alignment, why dropdown menus apparently suck, and how presenting users with too many choices is detrimental to user engagment (admittedly this one was generalized to the web after the fact).