Education is implication. It is not the things you say which children respect; when you say things, they very commonly laugh and do the opposite. It is the things you assume which really sink into them. It is the things you forget even to teach that they learn.
G. K. Chesterton, article in the Illustrated London News, 1907, collected in "The Man Who Was Orthodox", p.96.
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The kind of consumerism I advise against is the kind of consumerism that seems to make people unhappy according to the specific research papers I cited.
Also, for men at least you don't have to buy very many clothes at all. You just have to buy the right ones, and know how to wear them.
"The time [sic] of consumerism I advise against is the kind of consumerism that seems to make people unhappy according to the specific research papers I cited."
When writing an essay about achieving happiness, it's not very helpful to define a term as inherently causing happiness or unhappiness, even if you can point to the literature for clarification. You end up with the tautology that "doing X -- which is defined as causing happiness -- makes you happy" or the inverse.
The rest of the essay is a rather nice survey of achieving happiness; I'll be sure to point some friends at it.