They were from very different backgrounds than criminals, though they seemed to be very countercultural as well, which still makes the end result surprising.
Maybe not so much. If the Stanford undergraduate "guards" were part of the counterculture of 1971, their preexisting views of how a "prison guard" was supposed to behave would have been...unfavorable. When Zimbardo told them to role play a "prison guard," the obvious interpretation would be "act like a fascist pig." A non-countercultural blue collar kid from the same era, maybe one proud of his dad's service in World War II, might have interpreted the instructions differently.
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I think that the more confrontational style of the original est training brought people's resistance up, and created a more emotional rather than just a cognitive or didactic interaction with the trainer. I'm sure each style worked better for some people than others. I have the impression that as the format evolved, it got less confrontational, more "est-light". Some of that was no doubt in response to some of the media attention. I heard Werner Erhard speak a few times in person, and I read a number of articles and books about him and the training. The early television reports about the est training focused a lot on the "restrictions" on participants leaving the training room to go to the restrooms, equating that to a technique used in cult indoctrination. Werner Erhard said he was amused by that, because as he said, "I didn't call a break because I didn't have to pee."
I liked the training a great deal, but I might have been more prepared for the "in-your-face" style because I had read several books before doing the training. I also took several of the follow-up courses, I "assisted" at a couple or so trainings including the one my sister took, and I enjoyed being included in the group for a few years after my initial training. I got turned off to the organization and the courses around 1987. I felt that they shot themselves in the foot by making SO much of every session of the post-training seminar programs on bringing in more people. I believe that if they had just focused more on the content, which was powerful and valuable, the people would have brought guests in all on their own. I think there must have been pressure coming from the upper management, and I felt that it was really a shame, because I would definitely have kept going if not for that.
The sales pitchiness is another complaint I've heard. So let me ask you this; what authors do you feel approximate the training? I heard Heidegger was a big part.