I have a postgraduate diploma in public relations and I was a member of the UK Chartered Institute for Public Relations for several years. I'd like to defend the honour of the public relations profession by sharing the definition used by the CIPR:
...Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.
Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with - whether good or bad, righ
Thanks Ryan. I wouldn't say they're the same thing. Reputation is an asset (similar to social capital). Public relations is the work you do to increase the value of that asset.
I'm not aware of any data on how many organisations have adopted the framework I'm afraid. My very rough hypothesis is that the bigger the organization, the more likely they are to be using a framework along these lines.
I did find this quote from the Executive Director of Government Communications in the UK:
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