Cool. Sometimes people use "meta-narrative" for that kind of thing if I am understanding your point correctly. Like the overarching message-focused story of an organization. But, sure, use narrative, as long as people understand what you mean, all cool.
Yeah, your observation is on point - most of the time people (audiences) do not actually "track" about an organization. But that doesn't mean it does not matter - on the contrary. The narrative is generally absorbed subconsciously, by being exposed to multiple stories from the organization.
I'd say the missio...
I think what you mean when you use PR-narrative is more like projected brand, rather than narrative (in the PR sense). Narrative (to my understanding and how I use it professionally) is generally limited to a topic, a situation or an event, as opposed to the whole of the organisation. Practically, an organisation might have multiple narratives on different topics.
Another important distinction between the strategy and brand, I think, is strategy is more prescriptive and brand is more interactive. Yes, strategy is informed by the environment, players, etc bu...
This. is. so. true...
Also addendum: Companies need to get buy-in for a merger from a small number of stakeholders (board members/president/whatever) but assuming a democratic country the number of stakeholders that you need to get buy-in is so much more (probably 50% + 1 population).
Might be relevant to your interests: Wardley Maps, especially the chapter I wasn't expecting that.
Hiya,
So, I am not sure what you are looking for is a communications theory. I think that is more in between somewhere the meaning and the persuasion. Unfortunately, to my knowledge, the communications theories does not focus too much on the processes that happens when a target receives a message.
But I am definitely interested if someone can come up with anything.
Btw, what you call "hypotheses filtering" is, I think, similar to the "Analysis of Competing Hypoteses" that intelligence uses: https://www.cia.gov/library/center-for-the-study...
I also have suffered from this (and still do, really). I will share some lessons that I have picked along the way, followed by a couple of book recommendations.
The lessons:
- Focus: Most of the time the issue is you are trying to communicate way too many things. Now I try to contain my message to one single point. This helped me immensely.
- Message House: A framework in branding and PR, I advise you to do a quick web search on this. With my previous bullet, I "construct" my message house with these components whenever possible: (1) Anecdote, preferably a person
... (read more)