Can't assume google/facebook/twitter were successful because of a master plan that hinged on their name; their success doesn't strongly imply they were named well. Anecdotally, facebook was originally "The Facebook", google was originally "Googol", Twitter was once "twttr", and Apple was named on a whim when nothing could be decided on.
Bayesian is an alien word, I still remember wondering what it was when I first saw it. Repeating a word/name aloud is the recommended way to remember them on first impression, and memorability ...
"Applied Insight" [...] has the same initials as "Artificial Intelligence" which I'm not sure if it's a minus or a plus.
Can you imagine anyone's opinion being altered by such a thing? Its value rounds to zero (It's nonzero, but the smallest credit the human mind could give it is, I suspect, too much).
Forget cleverness for its own sake, optimize for the consequences.
someone reads "InSight", their brain says "oh, I get it, they combined insight and in sight. Their name is a pun." imagines suited marketing man. Where do you want to go for lunch?
Capturing that first thought and directing it somewhere useful is crucial
One obvious question: when is the name most important? When first heard; Introductions.
Some common names take the form of "[identifier] [word for a group]" or similar, eg: [Rationality] [Institute]
Use online thesauruses to find synonyms for good words, make long lists of words to combine. http://thesaurus.com
Google how to come up with good names, skim chapters in marketing textbooks for meta-ideas.
Don't react fast/naturally (eg: "the name Waterline is a clever meaningful in-group signal and sounds pretty."), ask yourself how your targe...
Another useful question is: which existing organizations do you want to differentiate yourself from?
For instance there are already companies out there monetizing the "train your brain" promise, such as Lumosity (a name which has some accidental Less Wrong annotations), Mind Sparke, etc.
Don't react naturally (eg: "Waterline is a clever meaningful in-group signal and sounds pretty"), ask yourself how your target will react (eg: "Oh, are they whale environmentalists?").
I think that consideration may be highly overestimated in the discussion here. Facebook isn't about faces, Twitter isn't about songbirds, google has little to do with the number "googol", The Apple Corporation isn't selling fruit... etc, etc.
A short pretty name to remember and be able to look up if you need to may be just as good as marketing....
PM me if you want my opinion without revealing the name in public.