I am just working on a list of rationalist rules I live by, and this is the one I have most confidence in, so it seems a good topic for my first ever post (which will be short as I have to be on a train in 15)
Since people routinely exaggerate risk, and social norms pull us towards the crabs in a bucket effect (especially for women) I want to correct for that. (Preferably without ending up with a giant Rob Me sign over my head, but that's not the direction I err in.)
For example, there was this rationalist walked into a bar. I had a lot of luggage - everything I need for a four day break, including over two thousand pounds worth of electronic devices and binoculars. I am insured, but it would be an especially annoying time to lose stuff. I had a coffee and then I needed the bathroom, which was far away through a lot of people.
I knew logically how little risk there was in leaving all my stuff; a Highland bar in the middle of the afternoon is even safer than where I live in Edinburgh, and no-one was pinging any alarm bells, but I still spent more time than I'd like to admit convincing myself I didn't have to drag the huge bag with me to the ladies and back. Yes brain, even though I'm alone, and the customers are men, and I'm a middle aged woman, and my mother would freak if she saw me...
Of course it was fine, like it was the last hundred times. One day I hope to not even have to persuade myself, but meanwhile I notice my prediction was correct and feel just a little bit pleased with myself.
The point that's stuck with me from Fukuyama's book on this topic (http://www.amazon.com/Trust-Social-Virtues-Creation-Prosperity/dp/0684825252) is that there's not just one fungible bucket of trust -- the types of people and institutions that attract trust within a society tend to shape and limit the types of organizations that can be formed and sustained. He argues that what permits organizations to both scale (relatively) smoothly and then subsequently persist over multiple generations is the ability of essentially random people to form bonds of trust (as opposed to forming those bonds with family members or relying on the government).