Tell that to a marketing agency.
Tell that to a marketing agency.
Actually, marketers are well aware that statistics don't tell them HOW people work; they only tell them what gets the most response. Knowing that a "Johnson box" imrpoves results on mailing A to list B only suggests that it might work with mailing C to list D; it does not tell you how or why it worked, nor does it give you any real way to explain the result when it doesn't work.
Most marketing is useful folklore; good theories in marketing are very few and far between. Even the best teachers of marketing rarely...
(Since there didn't seem to be one for this month, and I just ran across a nice quote.)
A monthly thread for posting any interesting rationality-related quotes you've seen recently on the Internet, or had stored in your quotesfile for ages.