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thomblake comments on It's all in your head-land - Less Wrong
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For certain values of "knew".
Science has different epistemic standards.
ETA: though you're correct to point out that the papers mentioned above don't seem to follow them very well.
The marketers knew it well enough that the scientists should have studied it. That they didn't was a serious epistemic failing; it's not clear that these different standards are better. Denying something on the grounds that you haven't studied it enough and refusing to study it is almost a fully general counterargument.
Of course. Unfortunately for people needing personal and practical applications, science isn't caught up and may never be, precisely because they're not looking for the same kinds of things. (They're looking for "true" rather than "useful".)