I'm adding rhetorical-device/common-argument/argument-fallacy tags to the expert quotes on TakeOnIt and coining them woos.

I know there is a certain amount of poetry to it but I know a 1 year old who refers to 'woos' quite frequently and the name, particularly in the context of 'undesirable persuasive crap' just doesn't sound right.

Even apart from sounding like potty talk I had associated the term 'woo' with a somewhat different. I admittedly haven't been exposed to a culture that used the term woo frequently but it seems to fit better as "that is woo" than "that is a woo" and "those are woos". This is perhaps because I associated it with the term 'bullshit'. A different technical meaning but a similar grammatical class.

(I don't actually object to using technical terms for specific kinds of bad thinking and communication strategies. Woo has its place somewhere.)