What do you envision as the alternative to having a job? Running your own business? Being unemployed? Being a hunter-gatherer? Living off of a trust fund? Sustenance farming? Living in your mother's basement?
The obvious place to look is the context of the quote, Seth Godin's blog. For example:
I don't believe that everyone should be an entrepreneur or a freelancer, that everyone should quit their job and go work for themselves. I do believe this:
The less a project or task or opportunity at work feels like the sort of thing you would do if this is just a job, the more you should do it.
Why do you need to feel like something in order to do the work? They call it work because it's difficult, not because it's something you need to feel like.
and in a video...
This is our monthly thread for collecting these little gems and pearls of wisdom, rationality-related quotes you've seen recently, or had stored in your quotesfile for ages, and which might be handy to link to in one of our discussions.