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Kevin comments on Open Thread: March 2010, part 3 - Less Wrong
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I give it a solid "that could work" but the business operations are non-trivial. You probably would need someone with serious B2B sales experience, ideally already connected with the NYC-area focus group/marketing community.
If you're charging a dollar a group, I don't think a salesperson could pay for themselves.
You could probably charge more to anyone who would otherwise have to rent a room/offer incentives/etc. but that would hurt adoption of more casual presenters, which I think you would need to keep your audience.