From the article:

"When we are in the public arena we tell people we're working on the aging process, the first thing they think is that we want to make a 100-year-old person live to be 250 -- and that's actually the furthest from the truth," he [Andrew Dillin, Salk Institute / Howard Hughes Medical Institute] said.

I wonder how many appearances of this idea ("making 70-80 year lives healthy would be awesome, but trying to vastly extend lifespans would be weird") are due to public relations expediency, and how many are due to the speakers actually believing it.