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sark comments on Five-minute rationality techniques - Less Wrong
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I think what we should do is to try getting a foot in the door. We want to intrigue people enough such that they will seek further knowledge of rationality. People have the capacity for attention if they want something badly enough.
These people will not yet be very rational (by definition of target audience). Therefore they are likely to judge arguments on emotional grounds.
So I suggest that we need to find short arguments that promote rationality, but make an essentially emotional case for it. Ideally one would find something that overlaps - it persuades at both the emotional and rational levels.