ChristianKl comments on Existential Risk and Public Relations - Less Wrong
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Existential risk reduction too! Charities are mostly used for signalling purposes - and to display affiliations and interests. Those caught up in causes use them for social networking with like-minded individuals - to signal how much they care, to signal how much spare time and energy they have - and so on. The actual cause is usually not irrelevant - but it is not particularly central either. It doesn't make much sense to expect individuals to be actually attempting to SAVE THE WORLD! This is much more likely to be a signalling phenomenon, making use of a superstimulus for viral purposes.