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timtyler comments on Reason is not the only means of overcoming bias - Less Wrong
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The effect seems to be to create a sympathetic helpful mood in the watcher - by getting them to imagine the problem affecting their own daughter - and then switching the context to: helping a stranger in Africa. This sort of technique is often known as framing.
Of course, whether being manipulated into giving away your cash is a good thing or not seems to depend rather on your perspective.
I agree that the video engages in framing. The point is that framing is always present. The "(cue the skepticism)" segment of the video and people who say similar such things are also engaging in framing.