Ok then:

If you happen to believe that people ought to live all bunched up together, be nice and refrain from violence, keep their promises and commitments to each other, take care of the helpless, do their share by helping with the unpleasant or boring jobs, teach the young, love truth, and be respectful of the environment, that's fine. What you should do is go around talking to people, trying to persuade them that they will be better off if they act like this, explaining to them the advantages of this kind of behavior toward others and the disadvantages of other ways of behaving, and so forth. The more of them you can persuade, the more people there will be in the world who want the same things you want, and who will help get them in situations where one person alone would be ineffective. Nothing the matter with that.

But if you tell them they should do all these things because there are social forces that make them necessary or right, then you're lying. The truth is that these are things you want to happen. You may have lots of good reasons for wanting them to happen, and there's certainly nothing wrong with telling people what convinced you and seeing whether the same things will convince others. But trying to convince people that there are forces other than you that demand the behavior you want in some objective way is just an empty threat; anyone who disagrees with you can nullify your argument by claiming knowledge of other forces that demand a different kind of behavior. Since you're both making up these external forces in your imaginations, nobody wins.

-- William T. Powers