ruhe47 comments on Procedural Knowledge Gaps - Less Wrong
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The phrase itself is less important than the "stepping outside of their hum-drum routine." If you can get them to engage in what was going to be just another surface level customer interaction it can be a good thing.
Of course, that question is not the only one I use, but it was an example of stepping outside the expected script. An unexpected, but apparently friendly, response tickles the right places in many people.