AlexU comments on The Benefits of Rationality? - Less Wrong
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This sounds an awful lot like one of the examples I gave above. Ok, so you're focused on "risk reduction" and "reducing akrasia." So what's that mean? You've decided to buckle-up, wear sunscreen, and not be so lazy? Can't I get that from Reader's Digest or my mom?
Telling people to buckle up is nothing special. Successfully persuading people to buckle up - helping people understand and fix the internal sources of error that stood in the way of doing so in the past - will save a life if you can do it enough.