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beoShaffer comments on Do we want more publicity, and if so how? - Less Wrong
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I agree. I'm trying to find if there are any studies on groups abilities to absorb new members, that might help us decide exactly how much publicity we should aim for. Unfortunately I don't know the proper keywords for this.
You might look for business culture studies. I've seen quoted around various places that apparently (maybe it was McKinsey?) a company can't grow its headcount faster than 5-10% a year without losing the company culture/spirit. (I'm not sure how one could prove that, as all the obvious metrics involve things like surveys and self-reports.)