Heka comments on Value of Information: Four Examples - Less Wrong
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Hubbard talks about measurement inversion. "In a business case, the economic value of measuring a variable is usually inversely proportional to how much measurement attention it usually gets." This thread contains discussion about possible reasons for it. The easiness/familiarity aspect that you imply is probably one of them. Others include declining marginal value of information on certain subject and the destabilizing effect new measurements might have for an organization.
It's easy to imagine that measurement inversion would also apply to common measurements on personal life.