This is probably what I've been struggling with the most during my life. I'm starting to feel like I'm close to reaching a balance in overcoming it though.
Early on my primary goal in life was being Good. Along with a bunch of other traits, I deemed status seeking and signalling as Evil and strove never to do it.
That... is hard to do and of course I didn't succeed fully. What I did manage was becoming terribly passive and self-effacing, I second-guessed any activity I engaged in even as I was doing it and abandoned anything I recognized as being signalling or status increasing unless I could come up with a convincing reason why it was objectively good. In the last few years I have reconsidered somewhat. I still have a gut instinct against it but I slowly changed my personality to accept and then embrace it since I recognized that would make me a better person.
I guess this is adding to the other comments that, yes, status and signalling is a mind killer and the first step is to notice and acknowledge that you are participating in it. The second step isn't to surpress it though, but to shape it and use it to fit who you want to be.
I still hate bragging*, so to balance the positive signaling I just did I'll add in that another, less idealistic part of my passive behavior was and probably still is the anti motto "If you don't try, no one can judge your goals or blame you for failing".
*and hate that saying so is itself bragging** :)
**recursively
I have become convinced that problems of this kind are the number one problem humanity has. I'm also pretty sure that most people here, no matter how much they've been reading about signaling, still fail to appreciate the magnitude of the problem.
Here are two major screw-ups and one narrowly averted screw-up that I've been guilty of. See if you can find the pattern.
It may not be immediately obvious, but all three examples have something in common. In each case, I thought I was working for a particular goal (become capable of doing useful Singularity work, advance the cause of a political party, do useful Singularity work). But as soon as I set that goal, my brain automatically and invisibly re-interpreted it as the goal of doing something that gave the impression of doing prestigious work for a cause (spending all my waking time working, being the spokesman of a political party, writing papers or doing something else few others could do). "Prestigious work" could also be translated as "work that really convinces others that you are doing something valuable for a cause".
We run on corrupted hardware: our minds are composed of many modules, and the modules that evolved to make us seem impressive and gather allies are also evolved to subvert the ones holding our conscious beliefs. Even when we believe that we are working on something that may ultimately determine the fate of humanity, our signaling modules may hijack our goals so as to optimize for persuading outsiders that we are working on the goal, instead of optimizing for achieving the goal!
You can see this all the time, everywhere:
There's an additional caveat to be aware of: it is actually possible to fall prey to this problem while purposefully attempting to avoid it. You might realize that you have a tendency to only want to do particularly prestigeful work for a cause... so you decide to only do the least prestigeful work available, in order to prove that you are the kind of person who doesn't care about the prestige of the task! You are still optimizing your actions on the basis of expected prestige and being able to tell yourself and outsiders an impressive story, not on the basis of your marginal impact.