http://www.break.com/index/chick-loses-a-fortune-over-dumbest-question-ever-2261920
This is from a UK game show. The aim is to put the pile of money on the right answer, or if you're unsure you split it between multiple answers. Whatever money was on the right, you get to use for the next question - after 8 (I think) questions, you get to keep whatever you have left.
The girl here didn't listen to the complete question, so is answering a different question. The host of show repeats the question very clearly several times, but the girl still doesn't notice.
The combination of high stakes (£1,000,000 in this case) and time pressure are clearly too much for the couple. The girl will probably feel like it was her fault, but I found what the guy did quite interesting as well - he can see the answer makes no sense, and tries to point out the correct one. But the girls confidence in her answer makes him go along with that one, even though it makes no sense.
And here is the prettiest part: The whole thing seems to work even if we don't assume that the answers to the quiz questions are independent random variables. The expected utility is always equal to the entropy of the joint distribution of the variables, and the best strategy is always honesty in every turn. Note the statement about entropy, it's a new motif. Before generalizing to non-independent variables it did not add too much value, but in the current version, it is a quite powerful statement.
For example, let the first question be a 50%-50% A-B, but let the second question depend on the first correct answer in the following way: if it was A, then the second question is a 50%-50% C-D, but if it was B, then the second question is a 100% C. First it seemed to me that we can win some here by not being honest in the first round, but actually we can't. The entropy of the joint distribution is 1.5 bits, and the only way to achieve this much expected utility is by betting 50%-50% in the first round.