Yesterday, I started playing around with the idea of doing rationality business consulting.
My basic idea is as follows. Use my contacts to get in touch with a number of suitable companies and offer to hold them a free presentation on rationality ideas. If they agree, hold a lecture maybe an hour long, packed full of interesting and obviously valuable concepts thrown at the audience at a rapid pace. At the end, thank them for their time, take any questions they might have, and mention that I also have an extended lecture series prepared that covers these topics in more detail, and many others besides. Offer to hold those lectures in exchange for a sizable sum, or if they're not interested, ask them if they could at least recommend me to somebody who might be.
If I just have a good enough presentation, act confident enough and price myself appropriately, it seems to me like this should result in sales pretty quickly. And presentations are one of the few areas where I don't have issues with confidence - if I've practiced a lecture enough and know the content, I get more excited than nervous.
I've scribbled down some random ideas on content to be included in my opening lecture: this is still a very rough draft, with ideas chosen more or less at random as they came to mind, but feedback is more than welcome.
How to act and decide better
How to communicate better
How to improve company atmosphere: status games and offense
Other
Other, completely unorganized
(This section was written when I just started coming up with ideas one after another and stopped trying to sort them or make them very comprehensible to outsiders, so don't worry if you don't understand all of the points.)
You'll notice that I also have a lot of content that's not strictly rationality-related. That's intentional: I figure that having useful insights on a wide variety of topics will seem more impressive and increase the likelihood that at least something in there does catch one's interest. (Also, I wrote in more detail about the non-rationality stuff because for the rationality stuff I could just link to the LW posts.)
You should take a look at what existing executive coaches, business coaches, business consultants, and management training programs do. There are some of these that actually apply the methods of decision analysis to their clients' problems, or teach their clients how to do so. Here are some that I have encountered:
Hubbard Decision Research. Training, consulting, and tools for difficult measurement, forecasting and investment decisions facing organizations, using Applied Information Economics (basically, decision analysis with an emphasis on expected valu
As I've been reading through various articles and their comments on Less Wrong, I've noticed a theme that has appeared repeatedly: a frustration that we are not seeing more practical benefits from studying rationality. For example, Eliezer writes in A Sense that More Is Possible,
Yvain writes in Extreme Rationality: It's Not That Great,
patrissimo wrote in a comment on another article,
These writers have also offered some suggestions for improving the situation. Eliezer writes,
patrissimo describes what he thinks an effective rationality practice would look like.
Dan Nuffer and I have decided that it's time to stop talking and start doing. We are in the very early stages of creating a business to help people improve their lives by training them in instrumental rationality. We've done some preliminary market research to get an idea of where the opportunities might lie. In fact, this venture got started when, on a whim, I ran a poll on ask500people.com asking,
I got 299 responses in total. These are the numbers that responded with "likely" or "very likely":
These numbers were much higher than I expected, especially the numbers from India, which still puzzle me. Googling around a bit, though, I found an instructor-led online decision-making course for $130, and a one-day decision-making workshop offered in the UK for £200 (over $350)... and the Google keyword tool returns a large number of search terms (800) related to "decision-making", many of them with a high number of monthly searches.
So it appears that there may be a market for training in effective decision-making -- something that could be the first step towards a more comprehensive training program in instrumental rationality. Some obvious market segments to consider are business decision makers, small business owners, and intelligent people of an analytical bent (e.g., the kind of people who find Less Wrong interesting). An important subset of this last group are INTJ personality types; I don't know if there is an effective way to find and market to specific Meyers-Briggs personality types, but I'm looking into it.
"Life coaching" is a proven business, and its growing popularity suggests the potential for a "decision coaching" service; in fact, helping people with big decisions is one of the things a life coach does. One life coach of 12 years described a typical client as age 35 to 55, who is "at a crossroads, must make a decision and is sick of choosing out of safety and fear." Life coaches working with individuals typically charge around $100 to $300 per hour. As far as I can tell, training in decision analysis / instrumental rationality is not commonly found among life coaches. Surely we can do better.
Can we do effective training online? patrissimo thinks that gathering in person is necessary, but I'm not so sure. His evidence is that "all the people who have replied to me so far saying they get useful rationality practice out of the LW community said the growth came through attending local meetups." To me this is weak evidence -- it seems to say more about the effectiveness of local meetups vs. just reading about rationality. In any event, it's worth testing whether online training can work, since
To conclude, one of the things an entrepreneur needs to do is "get out of the building" and talk to members of the target market. We're interested in hearing what you think. What ideas do you think would be most effective in training for instrumental rationality, and why? What would you personally want from a rationality training program? What kinds of products / services related to rationality training would you be interesting in buying?