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ciphergoth comments on Twelve Virtues booklet printing? - Less Wrong
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The current presentation uses 16 A6 pages ie 0.25 m^2 of page area, so that's about the same area as both sides of one 11x17 page. From that link, the lowest I can get the price for a run of 10,000 is about 17.5ยข each; colour on the outside is mandatory, and on the inside is free.
Today's fun fact I did not know: it's not about the same area it's exactly the same area. http://en.wikipedia.org/wiki/ISO_216#A_series
But the whole point of this operation is (mostly) to get a flat binding.