Less Wrong is a community blog devoted to refining the art of human rationality. Please visit our About page for more information.

Rain comments on How to avoid dying in a car crash - Less Wrong

76 Post author: michaelcurzi 17 March 2012 07:44PM

You are viewing a comment permalink. View the original post to see all comments and the full post content.

Comments (288)

You are viewing a single comment's thread.

Comment author: Rain 17 March 2012 08:55:50PM *  20 points [-]

PSAs involving traffic safety appear to be one use of manipulation for the better, as in this excellent seatbelt commercial (got the link from lukeprog's twitter).

Comment author: komponisto 17 March 2012 10:37:37PM 8 points [-]

Wow. That is a beautiful commercial -- which utterly transcends the particular UK locality it was originally targeted to -- and remarkably different from typical PSAs of this type. (Indeed, fearing the typical scary PSA, I almost didn't click on the link.)

Apparently it was designed that way:

Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting 'shock and awe' advertising so common to road safety.