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komponisto comments on How to avoid dying in a car crash - Less Wrong

76 Post author: michaelcurzi 17 March 2012 07:44PM

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Comment author: komponisto 17 March 2012 10:37:37PM 8 points [-]

Wow. That is a beautiful commercial -- which utterly transcends the particular UK locality it was originally targeted to -- and remarkably different from typical PSAs of this type. (Indeed, fearing the typical scary PSA, I almost didn't click on the link.)

Apparently it was designed that way:

Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting 'shock and awe' advertising so common to road safety.