That's almost exactly the phrase I used when I pointed this place out to my friends. I added one word though: "I've joined another cult." I said.

I find that if I talk as though all my groups of friends are cults of various kinds that it takes the "You're in a cult" wind out of their sails.

"Yes, I'm in lots of cults, including this one here with you in it too."

Don't think any of the members of my other cults have wondered in this direction yet though.