Should we be trying to spread the word? If so, what is the word, and how should we be trying to spread it?
Why are you asking whether the word should be spread before determining what it is?
If you're already convinced that you have a message potentially worth spreading, at least have the good grace to admit so -- and to know what it is.
Another way of putting it is: "how do I compress LW into a soundbite?"
This has been discussed some, but I don't think it's been the sole subject of a top-level post. I want to find out other people's ideas rather than driving the discussion into my ideas, so I'm asking the question in a very general form, and holding off on my own answers: