blogospheroid comments on Spreading the word? - Less Wrong
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A big positive here would be the book being published, like the freakonomics blog took off after freakonomics got popular and then they added more contributors who would add research that would be of interest to freakonomics readers.
I believe the freakonomics blog was started after the book was published. The blog was a spin off from the book, not the other way around.
That was precisely my point. After the book gets published, the wiki and the blog will get popular. People, who are successful in other fields and who have got interested in x-rationality will have a background to understand posts better and will contribute to better discussions.