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mattnewport comments on Spreading the word? - Less Wrong
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I believe the freakonomics blog was started after the book was published. The blog was a spin off from the book, not the other way around.
That was precisely my point. After the book gets published, the wiki and the blog will get popular. People, who are successful in other fields and who have got interested in x-rationality will have a background to understand posts better and will contribute to better discussions.