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It doesn't seem to me that Vincent-as-described-by-Cialdini is someone with a passion for waiting at tables; especially not the sort that could also be described as a "passion for service". If anything, he has a passion for exploiting customers, or something of the kind. I would expect someone with a genuine passion for table-waiting -- should such a person exist -- to be as reluctant to mislead customers as, say, someone with a passion for science would be to spend their life working for a partisan think tank putting out deliberately misleading white papers on controversial topics.
(To forestall political arguments: I am not implying that all think tanks are partisan, nor that all white papers put out by partisan think tanks are deliberately misleading.)