But I didn't think that what Holden got wrong was a confusion between one's own goals and "success in Western society" goals. Many of SI's own goals include "success in Western society" goals like lots of accumulated wealth and power. Instead, what I thought Holden got wrong was his estimate of the relation between rationality and success.

Right, then I (correctly, I think) took your reasoning a step farther than you did. The SI's goals don't necessarily correspond with its members' goals. SIers may be there because they want to be around a lot of cool people, and may not have any particular desire for being successful (I suspect many of them do). But this discounts luck, like luck in being born conscientiousness -- the power to accomplish your goals. And like I said, poor luck like that is unconvincing when applied to a group of people.

that "it seems" like LWers are more rational than the general population.

When I say "it seems", being an unknown here, people will likely take me to be reporting an anecdote. When you, the executive director of SI and a researcher on this topic, says "it seems" I think people will take it as a weak impression of the available research. Scientists adept at communicating with journalists get around this by saying "I speculate" instead.