I use "hypocrisy" to denote all instances of people violating their own declared moral standards, especially when they insist they aren't doing it after receiving feedback (if they can realise what they did after being told, only then I'd prefer to call it a 'mistake'). The reason why I don't restrict the word to deliberate lying is that I think deliberate lying of this sort is extremely rare; self-serving biases are effective in securing that.