sixes_and_sevens comments on Politics Discussion Thread September 2012 - Less Wrong
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There have been a slew of pop-economics books over the past decade or so that apply economic concepts to just about anything but pecuniary subjects. Insofar as people without an academic background in the subject apply economic theory to anything, I'd say this is simply untrue.
Certainly, I think that people in my social group are more likely to have read Freakonomics than any more traditional economics book.