Lapsed_Lurker comments on New study on choice blindness in moral positions - Less Wrong
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Similar to your first video, here's the famous "count how often the players in white pants pass the ball" test (Simons & Chabris 1999).
Incredibly, if you weren't primed to look for something unexpected, you probably would't notice. Seen it work first hand in cogsci classes.
Even having watched the video before, when I concentrated hard on counting passes, I missed seeing it.